gfk.comGfK. Growth from Knowledge | GfK Global

Products Insights Articles Blog Events Infographics News Reports Videos Webinars White papers Data Partnership Careers Search for jobs Our Teams Featured Locations Life@GfK About GfK About GfK Our executive leadership team Our social charter Our code of conduct Our heritage GfK offices around the world GfK facts and figures Press Contact English Chinese Deutsch (German) English - United Kingdom English - United States Español (Spanish) Français (French) Italiano (Italian) Polski (Polish) Русский (Russian) 한국어 (Korean) 日本語 (Japanese) EN English Chinese Deutsch English - United Kingdom English - United States Español Français Italiano Polski Русский 한국어 日本語 Products Role Marketing Sales Pricing Product Category Management Supply Chain Business Intelligence Industries Technology and Durables Retail Media and Entertainment Consumer Goods Automotive Financial Services Solutions Market and Retail Intelligence Brand Insights Marketing and Sales Effectiveness Consumer and Shopper Intelligence Media Measurement View All Insights Articles Blog Events Infographics News Reports Videos Webinars White papers View All Data Partnership Careers Search for jobs Our Teams Featured Locations Life@GfK View All About GfK About GfK Our executive leadership team Our social charter Our code of conduct Our heritage GfK offices around the world GfK facts and figures View All Press Contact Open You are on the global GfK website. Visit our local website for more offerings and information in your country. GfK ENGLISH US WEBSITE Stay on global website Get inside the mind of your consumer From trigger to drivers to decisions; diving deeper into purchase behavior insights will ensure smarter, faster business decisions. Discover More Navigate to the new normal with FMCG shopper insights Navigate to the New Normal with FMCG shopper insights that identify opportunities and mitigate risks - #MasterTheCrisis Learn More Evaluate your channel strategy with GfK Distribution Radar Evaluate your channel strategy now and recover quickly in the ‘new normal’ landscape Learn More Tap into the tactical power of weekly POS insights. Frequent insights into sell-out performance lets sales, marketing and product teams act quickly to optimize promotions, launches and exploit seasonal events. Discover More Localize your e-commerce strategy for global success. Market Intelligence keeps you up-to-date with local channel dynamics so you can make the right strategic decisions. Learn locally. Succeed globally. Discover More Navigate the new abnormal Access unparalleled market intelligence on what’s driving the post-lockdown economy, to plan with confidence. #MasterTheCrisis Go to Resource Center Get inside the mind of your consumer Navigate to the new normal with FMCG shopper insights Evaluate your channel strategy with GfK Distribution Radar Tap into the tactical power of weekly POS insights. Localize your e-commerce strategy for global success. Navigate the new abnormal GfK. Growth from Knowledge For more than 85 years, we have connected science and data to help our clients around the world solve their business questions. By adding advanced AI, we can now provide you with actionable recommendations for key decisions about consumers, markets, brands and media that drive your marketing, sales and organizational effectiveness. That’s why we promise to you “Growth from Knowledge”. Discover more Featured product gfk newron The power to predict. Supercharge your business strategy with gfknewron Solution Categories Brand Insights Consumer and Shopper Intelligence Marketing Effectiveness Market and Retail Intelligence Media Measurement Success story Mastering tactical business decision making with GfK´s weekly data How Lenovo uses Weekly POS data to adjust forecasts and promotions rapidly, and maximize crucial sales periods Press Releases 30.07.2020 International book market: first half results between double-digit losses and positive signs These are GfK Entertainment findings on the international book market. Read more address-card icon 23.07.2020 Reduction in value-added tax (VAT) supports rapid recovery of consumer climate in Germany These are the results of the GfK consumer climate study Germany for July 2020. Read more address-card icon 25.06.2020 Consumer climate in Germany continues to recover: Consumer activity reawakens after shock These are the results of the GfK consumer climate study Germany for June 2020. Read more address-card icon address-card icon View all Press contact us Contact us with product, career or other inquiries. [{id=29281039695, createdAt=1589292157165, 1='{type=string, value=Product Portfolio}', 2='{type=option, value={id=2, name='Quick-Links', order=1}}', 3='{type=string, value=10}', 4='{type=number, value=0}', 6='{type=string, value=Product portfolio}', 7='{type=string, value=Produktportfolio}', 8='{type=string, value=produkte}', 9='{type=string, value=产品组合}', 10='{type=string, value=products}', 11='{type=string, value=Product portfolio}', 12='{type=string, value=products}', 13='{type=string, value=Product portfolio}', 14='{type=string, value=products}', 15='{type=string, value=Cartera de productos}', 16='{type=string, value=productos}', 17='{type=string, value=Solutions}', 18='{type=string, value=solutions}', 19='{type=string, value=Prodotti}', 20='{type=string, value=prodotti}', 21='{type=string, value=Portfolio produktów}', 22='{type=string, value=produktow}', 23='{type=string, value=Портфель продуктов}', 24='{type=string, value=products}', 25='{type=string, value=제품}', 26='{type=string, value=products}', 27='{type=string, value=製品ポートフォリオ}', 28='{type=string, value=products}', 29='{type=string, value=products}'}, {id=29281039702, createdAt=1589292157180, 1='{type=string, value=About GfK}', 2='{type=option, value={id=1, name='About-GfK', order=0}}', 3='{type=string, value=10}', 4='{type=number, value=0}', 6='{type=string, value=About GfK}', 7='{type=string, value=Über GfK}', 8='{type=string, value=ueber-gfk}', 9='{type=string, value=关于GfK}', 10='{type=string, value=about-gfk}', 11='{type=string, value=About GfK}', 12='{type=string, value=about-gfk}', 13='{type=string, value=About GfK}', 14='{type=string, value=about-gfk}', 15='{type=string, value=Sobre GfK}', 16='{type=string, value=sobre-gfk}', 17='{type=string, value=À propos de GfK}', 18='{type=string, value=a-propos-de-gfk}', 19='{type=string, value=A proposito di GfK}', 20='{type=string, value=a-proposito-di-gfk}', 21='{type=string, value=O GfK}', 22='{type=string, value=o-gfk}', 23='{type=string, value=O GfK}', 24='{type=string, value=about-gfk}', 25='{type=string, value=GfK 소개}', 26='{type=string, value=about-gfk}', 27='{type=string, value=GfKについて}', 28='{type=string, value=about-gfk}', 29='{type=string, value=about-gfk}'}, {id=29281039703, createdAt=1589292157183, 1='{type=string, value=Privacy notice}', 2='{type=option, value={id=3, name='Legal', order=2}}', 3='{type=string, value=10}', 4='{type=number, value=0}', 6='{type=string, value=Privacy notice}', 7='{type=string, value=Datenschutzerklärung}', 8='{type=string, value=datenschutzerklaerung}', 9='{type=string, value=隐私}', 10='{type=string, value=privacy-notice}', 11='{type=string, value=Privacy notice}', 12='{type=string, value=privacy-notice}', 13='{type=string, value=Privacy notice}', 14='{type=string, value=privacy-notice}', 15='{type=string, value=Privacidad}', 16='{type=string, value=privacidad}', 17='{type=string, value=Confidentialité}', 18='{type=string, value=confidentialite}', 19='{type=string, value=Privacy notice}', 20='{type=string, value=privacy-notice}', 21='{type=string, value=Privacy notice}', 22='{type=string, value=privacy-notice}', 23='{type=string, value=Конфиденциальность}', 24='{type=string, value=privacy-notice}', 25='{type=string, value=개인정보 보호}', 26='{type=string, value=privacy-notice}', 27='{type=string, value=個人情報について}', 28='{type=string, value=privacy-notice}', 29='{type=string, value=privacy-notice}'}, {id=29281039700, createdAt=1589292...